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These are considered as the most common type of logos. It is based on text, font, and unique typographic techniques to portray the brand identity. There’s no visual, image, or graphic tools to convey information. The text is straightforward and clear that informs the brand name. They are not costly and are most suitable for companies with a unique name.
These are a blend of wordmark and brandmark logos. Also called combination logos, iconic logos are useful in conveying what you do and how it is different. The elements in iconic logos can be used individually or together, and are suitable for new businesses. If you are a startup and not easily recognizable among your target market, iconic logos are the one for you.
Compelling and enhancing brand recognition, 3D logos are a great idea to excite customers. It brings a positive effect and is a distraction from all monotonous and generic logos. 3D logos allow you to create something truly unique to represent your brand. They are trendy and an easy way to bring a dynamic and robust persona to your brand.
Concept-based and consisting of just a symbol, abstract logos are specially created for your brand. Symbols in abstract logos may not have any resemblance with real-life objects. They are distinctive and stand out from all others; hence, quickly spotted and memorable for the customers. They can be used if you want to bring attention to something specific to your brand.
Lively, eye-catchy, and highly fun, mascot logos are super exciting to look. They can have creatures, animals, or characters to represent your brand. Mascot logos should be strong and relatable as they condense your whole brand into a single illustrated element. These are great to not only target kids but all ages because of their appeal, colors, and liveliness.
If you want an image associated with your business for its whole life, pictorial logo is what you should opt! Also called brand mark or logo symbols, this graphic-based logo is best when your brand is established and famous. Pictorial logos will promptly remind you of the brand name and creates a strong brand-customer association. However, for new companies, pictorial logos may be complicated and not-a-good-idea to use as people will not relate with it immediately.
If you’re looking for a complete crisp and accurate logo, choose realistic logos. These will definitely make you unique among competitors and get you the desired recognition from your audience. If your brand holds enough power, you can choose realistic logos for their visual appeal.
They completely rely on text and are powerful enough to tell your brand story through it. Typographic logo is made up of a text that will sell your business. Wordmark and lettermark logos are kinds of typographic logos. They can be initials, and as basic as a monogram or an anagram. In these, the type will serve as the attention of the whole brand and will be responsible for bringing customers, traffic, and association. If you feel your brand is already reputable enough, you can go for typographic logos.